The reasons why women seek abortion have not changed–but society and culture have, according to Emily Berning, president and co-founder of Let Them Live.

Pro-abortion groups like Planned Parenthood use flashy, professional, and sometimes seductive social graphics and short-form videos to target young women across social media with a pro-abortion messages. If the pro-life movement is going to capture the attention of the next generation, then they must employ a similar strategy, according to Berning.

Today, 76% of Gen Z believes abortion should be legal in almost all cases, according to Pew Research, proving the goal to instill a culture of life in America has yet to be reached.

While the demand for abortion remains, Berning and her team at Let Them Live are filling a practical need for moms considering abortion. The nonprofit, first founded in 2019, provides practical financial support to women considering an abortion.

Let Them Live will, for example, pay an expectant mother’s rent for a year, or take on the woman’s car payment or utility bill while she works to find a job that allows her to be a mother and provider for her child.

Just last year, the group celebrated 1,000 babies saved from abortion.

Berning joins “Problematic Women” to share about the work of Let Them Live and discuss how the next generation views the fight for the unborn.

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