Open AI will begin testing ads in Chat GPT for certain users in the US. The ads will be shown to free users and in the new Chat GPT Go subscription, which costs $8 per month. They will not be shown to Plus, Pro, Business, or Enterprise subscribers.

The ads will be clearly labeled and kept separate from Chat GPT’s responses in a distinct section of the chat window. They will appear if there is a relevant sponsored product or service.

Application manager Fidji Simo writes that ads should contribute to a more diversified revenue stream without undermining trust. Open AI promises not to share conversations with advertisers and to avoid ads on sensitive topics such as mental health and politics for minors.