Entrepreneur and reality TV personality Elaine Culotti is joining The Daily Signal as a California columnist, bringing her business expertise and unique perspective on the Golden State to our growing audience.
Culotti, who starred in the Discovery+ reality series “Undercover Billionaire,” is a successful California real estate developer, interior designer, and farm-to-table farmer who founded the House of Rock design showcase in Santa Monica and owns the 40-acre Big Z Ranch in Fallbrook.
In her role at The Daily Signal, Culotti will provide commentary on California politics, culture, and business, with particular attention to policies affecting the state’s nearly 40 million residents.
Her columns and videos will complement The Daily Signal’s coverage of California and our state-based expansion. In 2025, The Daily Signal added state correspondents Joe Thomas in Virginia and Rebecca Downs in Ohio, and we are currently seeking reporters to cover California and Georgia in 2026. (Click here for more information and instructions for applying.)
Culotti brings a fresh perspective as an entrepreneur at a time when the Golden State faces big challenges. With regular updates via direct-to-camera videos, she will share her firsthand experiences and unique insights on the policies affecting everyday Californians.
Her first video, released today, examines the destructive Palisades Fire, which began in January 2025 in Los Angeles County.
Culotti’s career began with importing antiques and architectural elements before opening her own design firm and retail business. She gained recognition for the iconic House of Rock in Santa Monica, which she transformed into a pop-up designer showcase and luxury event space.
In the reality TV show “Undercover Billionaire,†Culotti took on the challenge of building a million-dollar business in 90 days with just $100. She was inspired by her own mother’s story, an 18-year-old orphan who had only $100 at age 18.
Culotti grew up as a military brat, traveling throughout Europe with her English-born mother and Irish-American father. She attributes her sense of style to the time she spent in German castles, English farmhouses, and the towns of Renaissance Italy.
Her family’s experience gave Culotti an appreciation for the American dream. In recent months, she’s shared her optimistic outlook for California on popular shows like “The Way I Heard It with Mike Rowe†and “The Adam Carolla Show.â€
At her Big Z Ranch, Culotti grows everything from palm trees to fruits and vegetables and works directly with consumers to bypass traditional distribution channels. She is passionate about supporting American farmers and champions the Make America Healthy Again movement.
Her columns and videos will appear regularly on The Daily Signal’s website and social media channels. You can follow her on social media platforms Instagram, X, and Facebook.
The post Daily Signal Adds Entrepreneur Elaine Culotti as California Columnist appeared first on The Daily Signal.